QUICK ANSWER
Remove both rollers and clean the ends, not just the visible surface.
iRobot’s j-series maintenance procedure specifically calls for removing hair and debris from the roller pegs and gray bearings and clearing the vacuum path.

INTERACTIVE DIAGNOSIS
Narrow down the brush problem
STEP 1 OF 2
Do you find hair or resistance at either roller end?
Remove both rollers before answering.
Stop before powered disassembly
If clean, correctly seated rollers still do not move, avoid opening the cleaning-head motor or internal wiring.